Italy is famous as a producer of world-class sports car - such as Ferrari, Lamborghini, and Alfa Romeo. However, lately, the people in the country actually buy more bikes than cars.
So says the local media, which also cited the BBC news station, October 2, 2012. Daily La Repubblica reveals that last year there were 1.75 million units were sold in Italy. The numbers of 2,000 units more than the purchase of new cars.
According to the media, the data above is closely related to the economic crisis that hit Italy in recent years. Heavily debt crisis and high unemployment, many people are now choosing frugality Italy.
Many consumers who choose to have a new bike instead of buying a car, because the price is much cheaper than also no need to buy gasoline, whose prices continue to rise, and do not bother thinking about taxes and motor vehicle maintenance costs are expensive.
Consequently, changes in the consumer mindset that hit auto sales in Italy. Recent data show that car sales in the State Spagetti plunged down to the same level as in 1964, or 48 years ago.
Actually cycling culture in Italy is also quite strong. However, in recent years, traffic in big cities dominated by cars and scooters.
Only related to the economic crisis, the increasing number of bike-related purchases recommended the Italian government. Ahead of this weekend's conference bike, President Giorgio Napolitano urged people not to be outdone by neighboring countries, who are popularized the use of bicycles in many ways.
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